1 Big Idea For...

 

Hi NK Team...
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Congrats on the new business.
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I could talk to you for an hour about all the ideas I have for you but today, I will focus on only one....the most important one.
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Right now, the excitement is high.
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Some of your posts are getting over 100 likes on Facebook. 
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Your menu got over 200!
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This is very common for a new business that is doing a social media launch like you are.
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Once you've opened and the excitement has died down, after awhile you'll see a huge drop off in response, primarily because FB wants you to pay for that exposure.
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You must take control of your audience so that you aren't at the mercy of who FB shows your posts to and when.
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It makes me sad when I see a Taco Tuesday post from a business on Wednesday or later...and I do see that every week!
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The best way to take control of your audience is by starting a BIRTHDAY CLUB.
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A Birthday Club gives you a way to collect the contact information of customers and prospects in a non-threating way.
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At a minimum you'll want to collect name, email and birthday but attempt to get their physical address too.
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Why?
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You are surrounded by houses on Florence Dr, Edmund Dr, Hutchins Rd, Margaret Drive, The mobile home park and dozens more.
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Knowing WHERE your customers live is a super power.
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The uses are nearly endless....It's Florence Drive night at NK!  All Florence Drive residents will get XYZ, tonight only!
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Send that email just to the residents you have on the list.
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You don't have that power with social media.
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Yesterday was a snowy mess.
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A Birthday Club email list would allow you to do things like this...
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Again, you don't have that control with social media.
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Even if you paid FB to promote your "Crappy Weather Coupon" you don't know who sees it or when.
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Just before you open is the PERFECT time to capture contact info of all those new customers so you can remind them to come back.  
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In literally 10 minutes a free account could be set up at MailChimp.com and a list could be started.   
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A QR code could be created that directs people to the sign-up page...see how I do it for a client here...
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You don't even have to do anything with the contact info at this point but when things slow down, as they do for all new businesses, you'll be glad you have that list.
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You should start collecting the info NOW on social media BUT the most valuable list will be those people who actually come in and give you money.
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EVERYONE who comes in should be asked to join the Birthday Club.
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Have a printed QR code that leads to the signup.  Have slips of paper for the old school people who don't have a smart phone.
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Yes, asking EVERYONE to join is a hassle.
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Yes, the staff will feel uncomfortable asking....they'll forget.
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It's easy NOT to do in the frantic pace of a new business BUT in six months you'll be super grateful you have it.
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If I had more time today, I could tell you...
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1. How to get doctors, dentists & chiros to send you customers every week
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2. How to get the phone to ring within 5 minutes of you wanting customers
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3. How to make any advertising you might do, at least twice as profitable
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4. How to do your own Groupon-style promotions and keep all the money for yourself
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5. How to turn donation requests into a big money maker
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6. How to make your employees a steady source of new customers
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7. The perfect social media post that creates customers
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8. How to mail a postcard to every address within 5 miles, for FREE!
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9. How to get new customers from your old customers
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10. Several ways to profit from birthday celebrations
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I don't have time to elaborate on all these right now but I am happy to at any time.
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Step 1...go to MailChimp.com or ConstantContact.com and start your list.
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We all want to keep Dave Glastetter happy and keeping you in business will help. 🙂
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We live in a very distracted society.
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Sadly, good food and service is not enough to get people to come back.
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YOU have to remind them.
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That's quick and easy to do with a Birthday Club email list.
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Several years ago I wrote an article called "How Birthdays Could Have Saved The Local Bakery" which I posted on LinkedIn.  Click here to read that.
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I just finished running a 12020 Valentine's Giveaway with 24 different businesses.  You can see that here.
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I'll let you know the next time we do something like that.
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If you have any questions or need help implementing, please let me know.
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Thank you,
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Leo Quinn
518-885-7355
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P.S.  Here are some of the local restaurants/food sellers who have email lists...
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