4 ways to benefit from the contest even after it's over...
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1)  The contest will run for 8 days...Feb 7-14.
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This is something your audience isn't used to seeing so you should get some good engagement from it.
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I'd recommend a promo on opening day and a "last chance to enter" promo on the 13th at a minimum.
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I'll provide content for this or you're welcome to use your own.
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And of course, feel free to promote it the other days in anyway you'd like.
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One idea might be shouting out some of the other businesses in the contest.
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"We know you love us but, in the comments, tell us something you like about some of the other businesses in the contest!"
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2) Use the contest as a springboard to build or add to your own list.

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I estimate we'll have over 500 people enter this contest and confirm their email addresses.  

Imagine if those 500+ were on YOUR list.
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Waiting to hear from you and respond to your offers.

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Imagine if that when you needed a boost in business you could simply send a quick email and get that boost.
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You know what's amazing?   (in a good way)
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One or two times a month I get an email from "A Bead Just So" in BSPa.
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If a bead shop in a small town gets value from an email list, all the businesses in this contest would kill it with an email list they use.
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I get weekly emails from a bunch of local businesses...
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Since you'll have extra eyeballs on your social media this week, it's a PERFECT time to unveil your own "BIRTHDAY CLUB" list.
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"Join our "BIRTHDAY CLUB" to get XYZ from us on your birthday."
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Back in 2016 I wrote an article entitled, How Birthdays Could Have Saved The Local Bakery (and your business too.)
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It's even more relevant today and you can see it on LinkedIn by clicking here.
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You'll never regret knowing how to reach your fans on your own terms without relying on social media.
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And a special message to those who rely on HOPE to bring in business....Hope that they'll remember you and return.
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In this easily distracted society, the MEMORY of you is competing with offers right in from of them from your competitors.
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2)Think collaboration.
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Look at the list of participating businesses and see if there is anything you can do to work with them.
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If they have an active social media presence you could give them a gift card to your business that they could give away on their pages.
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If you are in the same area...within walking distance, perhaps you could trade flyers/coupons.
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You leave a pile of yours on their counter and vice versa.

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You may have noticed in A Bead Just So's email above they are collaborating with The Iron's Edge.
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Since most people couldn't be convinced to stroll from the village to the Country Club in June, much less in February, A Bead Just So is allowing The Iron's Edge to use their space to distribute their chocolate dessert during Chocolate Fest
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If you're participating in Chocolate Fest, it's a great time to start your BIRTHDAY CLUB so please... collect names, emails and birthdays from everyone who visits on that day.
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Here's a local collab I saw recently...
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You may have seen lists like this before...
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These can be considered simple collaborations.

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Be sure to do those things using your businesses Facebook account. 
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By doing so you'll be noticed by the other people who see your activity.

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3)Come up with a strong "second chance" offer. 
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Give me an offer to send the people who didn't win. 
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It could be a straight offer...25% off any purchase made before March 1, 2023....or it could be your own contest...."Enter to win a $100 gift card".
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People entering YOUR contest are interested in what you sell. 
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They'll be much more valuable to your business than people who are entering a contest because the prize is large.

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4)Make contests a regular thing in your business. 
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If you promote this contest on your social media you'll likely get more engagement than most things you've posted. 
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Keep up the momentum and run your own weekly or monthly contests. 
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Make a spectacle of it by taking pictures of the winners when they come in to claim their prizes.   
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Look for contest ideas in the real world...Who will win the Super Bowl? 
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Put your choice in the comments. 

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Whenever the lottery gets near or over a billion dollars I like to buy a couple tickets and offer some of my 5200 Facebook fans a chance to win with me...

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It usually gets relatively huge engagement and it's fun.
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OK...unrequested seminar is over.
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As you might have guessed I have experience doing all of the above so if you need any advice on how to proceed, I'm happy to help.
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Thanks again and keep warm!
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Leo Quinn
Leo@518BirthdayClub.com
518-288-8711